Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.
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UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.
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Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
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Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.
Industry leaders united at The Future of Brands to discuss whether the disciplines should get back together.
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.
New research claims that a BBC funded by advertising “would be bad for everyone”.
The Media Leader looks back on recent interviews from the Fishbowl series to see what’s been on clients’ minds.
The independent commercial radio station has launched a campaign across TV, OOH and social.