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The Insights Planner not only shows how many audiences a linear TV campaign did reach, but also provides a breakdown of how many it did not.

A coalition of media businesses has penned an open letter highlighting the “disastrous impact” the BBC’s plan to take on advertising would have on the sector.

Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.

The Bauer Media Audio UK CEO’s priorities are balancing investment between digital and broadcast, focusing on marketing its brands and empowering people.

Total ad revenue was up 3%, but was “offset” by 16% decline in ITV Studios.

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.

Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.

The global podcast platform recorded 23% organic growth in Q1. 

There is a rough 50/50 split in marketers’ reactions to Google’s delay in cookie deprecation.

Across the group, strong digital and programmatic growth were isolated as principal drivers.