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A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.

The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.

The machine-learning solution will “continuously learn and optimise delivery” and can be applied to advertisers’ first-party datasets through a data clean room.

Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.

The TV network’s commercial director shares her death row meal and her greatest achievement.

Adelicious will host and monetise the Daily Mail owner’s current and upcoming shows. 

James Chandler, IAB UK’s CMO, shares why digital advertising needs to rediscover joy and takeaways from its conference IAB Engage in a conversation with reporter Ella Sagar.

Interview: An analyst at her core, Osborne still carries the scars of early career setbacks. UM’s UK CEO speaks to Omar Oakes about her career and plans for the IPG media agency.

WeTransfer VP of global sales and former Twitter UK MD implored delegates at IAB Engage to get back to fun and creativity to help people and businesses. 

At IAB Engage, EssenceMediacom’s strategy chief, Geoff de Burca, and head of creative strategy, Lindsey Jordan, made the case for why brands should be more “multi-hyphenated”.