The GARM and ANZ framework is a major step forward in our quest for better measurement and all parts of our industry will have an important part to play as it develops.
More Digital articles
This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy.
Streaming audiences for England’s latest match spiked in extra time, new research found.
Advertisers are increasingly turning to pre-bid tools to avoid potentially harmful content, new research suggested.
The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.
Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he’s created an AI version of himself.
In an exclusive interview, Christian Broughton reveals talks with other publishers and why he’s optimistic about AI, US growth and the title’s first-party data strategy.
ITV’s business development director shares his path to media sales and why people should consider getting out of London during their career.
Beyond vague promises of widening access, working constructively with broadcasters and cracking down on online harm, Labour must show us what it will do to support this important sector.
Screens at bus shelters garner more attention than other digital channels, new research suggests.
