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A case study by GroupM, PubMatic and SeenThis found the campaign reduced carbon emissions through making the digital supply chain more efficient.

Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.  

The start-up is launching a Chrome extension that would replace banner ads on publisher websites with personalised notifications about musical artists. The AOP recommends publishers give the solution a look.

Kate Harris, former CEO and current regional director at Nabs, talks to Omar Oakes about the challenges of managing work-from-home stress and the benefits of art and creativity for mental wellbeing.

Compared with ITV’s coverage of the Euro 2021 semi-final, the revamped streaming service has attracted over 5m more viewers.

In an inquiry by the Australian government, Meta said it had ‘never thought about news as a way to minimise misinformation/disinformation on our services’.

Reporter Ella Sagar and deputy editor Maria Iu look at the stories that mattered most in media and advertising this week.

Celebrity Send-Off takes a different famous duo each episode, with one going through the process of planning the other’s funeral.

A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.

US subscribers who have a bundle with Disney+, Hulu and ESPN+ are less likely to churn than those who subscribe to only Disney+, research has found.