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The ability of AI agents to streamline tasks poses a fundamental challenge to businesses reliant on web traffic and highlights the need for innovative approaches to engagement.

Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.

Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.

Dax shared four new innovations to Dax audience segments, precision targeting, programmatically enabled 3D outdoor and holistic audio measurement solutions at an event on Tuesday.

Event at RNCM takes place three weeks ahead of London conference.

The publisher ad platform’s head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.

Spotify will utilise video content “in a bigger way” on the platform this year, but what will this look like?

YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.

As Global’s ad platform turns 10, The Media Leader looks back at its biggest milestones.