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Reporter Ella Sagar and deputy editor Maria Iu look at the stories that mattered most in media and advertising this week.

Celebrity Send-Off takes a different famous duo each episode, with one going through the process of planning the other’s funeral.

A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.

US subscribers who have a bundle with Disney+, Hulu and ESPN+ are less likely to churn than those who subscribe to only Disney+, research has found.

The regulator has blocked one of three proposed BBC spin-off stations on BBC Sounds.

New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.

Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.

Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.

Sustainable business growth, regulatory certainty and investment in talent should be some of the top priorities for the new government.

As Paramount reopens merger talks with Skydance Media, The Media Leader takes a look at what has happened so far.