More Digital articles

The solution connects telco partners, publishers and brands through a first-party data identifier to deliver audiences that have provided consent for marketing purposes.

The current BBC charter ends in 2027.

Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief. 

Barb data shows that Channel 4 non-linear reach was up 9% for TV sets and 4% for other devices in June.

Watch: Toyota and Allianz’s sponsorship idents for the competition will have accessibility features “baked in”.

A case study by GroupM, PubMatic and SeenThis found the campaign reduced carbon emissions through making the digital supply chain more efficient.

Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.  

The start-up is launching a Chrome extension that would replace banner ads on publisher websites with personalised notifications about musical artists. The AOP recommends publishers give the solution a look.

Kate Harris, former CEO and current regional director at Nabs, talks to Omar Oakes about the challenges of managing work-from-home stress and the benefits of art and creativity for mental wellbeing.

Compared with ITV’s coverage of the Euro 2021 semi-final, the revamped streaming service has attracted over 5m more viewers.