Facebook’s claim that video advertising delivers half of its sales impact in the first two seconds is the inevitable end game in an absurd pursuit to legitimise shorter time lengths. Videology’s Jayesh Rajdev is not impressed.
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General Data Protection Regulation will offer canny brands the opportunity to differentiate themselves from less savvy competitors, according to lawyers and PR and marketing experts.
The chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd, argue that it’s time to reassess the building blocks of media planning and review industry preconceptions about published media.
Heavy fines may be the only thing that really gets the attention of social media companies over fake news, writes Raymond Snoddy – but there are other ways they could redeem themselves in the meantime.
Out-of-home specialist JCDecaux announced its move towards automated trading and planning today, alongside a digital charter to ensure advertiser trust along the way.
First Click Free required news publishers to provide a minimum of three free articles per day via Google Search and Google News before readers were shown a paywall.
As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight…and his amazing shirts.
As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.
Hearst UK’s new chief strategy officer, Robert Ffitch, has called on the magazine industry to make more of its trusted brand-building capabilities.
Nearly £5bn in radio revenue and 170m spots have been traded through J-ET. Here, Raymond Snoddy charts the history of one of adland’s best collaborative success stories.