The IPA’s research director, Lynne Robinson, the Guardian’s Commercial Director, Nick Hewat, and the CEO of BARB, Justin Sampson, share their memories of the launch of radio industry’s ad trading platform.
Showing 2331-2340 of 8,363
More Digital articles
As they confront Facebook and Google, commercial TV rivals are talking of co-operation – but they are determined not to repeat the mistakes of the newspaper industry.
Google has announced a number of steps it is taking to help its partners “build trust in the advertising supply chain” – including a new infrastructure that will automate the refund process for invalid traffic.
Recent improvements to Channel 4’s ability to target ads and personalise the audience experience mean that it now makes as much money from an impact on its All 4 portal as it does from one on its linear channels.
NRS PADD: Mobile continues to play an integral part for readership for most newsbrands – except for The Times and the i, which are still best enjoyed in print.
NRS PADD: While print makes up the bulk of readership for Hello, Heat and Men’s Health, mobile continues to play a growing role for the majority of magazine brands.
Reporting back from the International Broadcasting Convention, Raymond Snoddy examines the latest trends – from VR and Voice UI, to the meteoric growth of mobile video and the rise of e-sports.
Patel will be responsible for leading Spotify’s sales team in the UK, reporting into the VP of sales for Europe, Marco Bertozzi, and will be based in London.
A simple psychological principle known as anchoring has resulted in some incredible sleight of hand tactics by brands – and as Richard Shotton and Amy Rushton show, the results are extraordinary.
From the growth of connected TV advertising to the threat of Amazon and Facebook, bosses from the largest broadcasters in Europe exclusively share their views with Mediatel.