In response to the shift in TV viewing behaviours across different devices and platforms, GroupM has today launched Finecast, a company delivering “digital-like precision and accountability to advertising on television.”
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Traditional television and TV advertising is still alive and kicking – even among people that exclusively use subscription video-on-demand services (SVOD), new research from YouGov suggests.
Matt Whelan, digital strategy director at The Specialist Works, explains how it is now possible to agnostically shift budget between online and offline AV channels.
Companies that provide anti-fraud products can now sign-up for an independent audit from ABC and JICWEBS to verify how they reduce the risk of fraudulent ads being served – and will receive a certificate in return.
Future TV Advertising Forum, hosted by Mediatel, has launched a special competition for start-ups who are helping to evolve video and television advertising by making it more automated, data-driven, efficient and effective.
John McGeough, Commercial Operations Director at Global Radio, and Cathy Lowe, Head of Radio at PHD UK, discuss the future of radio trading platform J-ET.
The IPA’s research director, Lynne Robinson, the Guardian’s Commercial Director, Nick Hewat, and the CEO of BARB, Justin Sampson, share their memories of the launch of radio industry’s ad trading platform.
As they confront Facebook and Google, commercial TV rivals are talking of co-operation – but they are determined not to repeat the mistakes of the newspaper industry.
Google has announced a number of steps it is taking to help its partners “build trust in the advertising supply chain” – including a new infrastructure that will automate the refund process for invalid traffic.
Recent improvements to Channel 4’s ability to target ads and personalise the audience experience mean that it now makes as much money from an impact on its All 4 portal as it does from one on its linear channels.