Out-of-home specialist JCDecaux announced its move towards automated trading and planning today, alongside a digital charter to ensure advertiser trust along the way.
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As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight…and his amazing shirts.
As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.
Hearst UK’s new chief strategy officer, Robert Ffitch, has called on the magazine industry to make more of its trusted brand-building capabilities.
Nearly £5bn in radio revenue and 170m spots have been traded through J-ET. Here, Raymond Snoddy charts the history of one of adland’s best collaborative success stories.
Chris Dobson looks at the factors brands should consider before jumping blindly into the deep end with in-house programmatic.
In response to the shift in TV viewing behaviours across different devices and platforms, GroupM has today launched Finecast, a company delivering “digital-like precision and accountability to advertising on television.”
Traditional television and TV advertising is still alive and kicking – even among people that exclusively use subscription video-on-demand services (SVOD), new research from YouGov suggests.
Matt Whelan, digital strategy director at The Specialist Works, explains how it is now possible to agnostically shift budget between online and offline AV channels.