Entry deadline for the 2018 Media Research Awards is this Friday 13 October.
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While the Facebook and Google duopoly continue to dominate the headlines, Wolfgang Blau warned publishers to pay attention to the ‘under-reported’ Chinese-owned internet if they want to truly compete and survive on a global scale.
Just over half (51%) said their device makes mistakes, compared to only 10% who said it doesn’t.
Facebook’s claim that video advertising delivers half of its sales impact in the first two seconds is the inevitable end game in an absurd pursuit to legitimise shorter time lengths. Videology’s Jayesh Rajdev is not impressed.
General Data Protection Regulation will offer canny brands the opportunity to differentiate themselves from less savvy competitors, according to lawyers and PR and marketing experts.
The chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd, argue that it’s time to reassess the building blocks of media planning and review industry preconceptions about published media.
Heavy fines may be the only thing that really gets the attention of social media companies over fake news, writes Raymond Snoddy – but there are other ways they could redeem themselves in the meantime.
Out-of-home specialist JCDecaux announced its move towards automated trading and planning today, alongside a digital charter to ensure advertiser trust along the way.
First Click Free required news publishers to provide a minimum of three free articles per day via Google Search and Google News before readers were shown a paywall.
As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight…and his amazing shirts.
