After reducing its digital advertising activity, P&G’s finance chief said: “we didn’t see a reduction in the growth rate….what that tells me is that the spending we cut was largely ineffective.”
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The campaign for Ford’s latest Fiesta model is able to target people based on both their location and their content sharing behaviour, allowing certain people that come close to a billboard to be served a mobile display ad.
Q2 2017 marks the fifteenth consecutive quarter of growth – but the slowest rate in almost four years as advertisers, responding to rising inflation, reign in activity.
Net advertising revenue was down 8% in Q2 from £838m to £769m, however this was an improvement on the first quarter’s 9% decline and was offset by a 7% boost in revenues for ITV Studios at £687m.
The company has also announced the relocation of its chief operating officer, Paul Silver, to New York from its London headquarters.
A little over two years since launch, women’s online platform The Pool has decided to test out a new paid-for subscription option for £3 a month.
Are we taking a step closer to becoming cyborgs? We’re certainly getting much more intimate with technology after a company in the US announced it will install microchips in its employees.
Facebook is to begin trials of a subscription-based model for its news aggregation service, Instant Articles, it has been reported.
If we stop thinking about digital as an amorphous mass then we can demonstrate value to brands and make their communications more effective, writes Ben Dudley.
An extraordinarily bleak picture is being painted for the future of ad agencies, writes Dominic Mills – and things look similarly stark for UK TV ad revenues. Are these just bumps in the road, or forks to whole new worlds?