Are we taking a step closer to becoming cyborgs? We’re certainly getting much more intimate with technology after a company in the US announced it will install microchips in its employees.
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Facebook is to begin trials of a subscription-based model for its news aggregation service, Instant Articles, it has been reported.
If we stop thinking about digital as an amorphous mass then we can demonstrate value to brands and make their communications more effective, writes Ben Dudley.
An extraordinarily bleak picture is being painted for the future of ad agencies, writes Dominic Mills – and things look similarly stark for UK TV ad revenues. Are these just bumps in the road, or forks to whole new worlds?
Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016, according to Zenith’s Online Video Forecasts 2017.
Speaking at a debate at the House of Commons on Monday, Professor Charlie Beckett said news publishers need to “get it into their heads” that they do not have a right to exist and advertisers have a right to go elsewhere.
In a statement released on Monday (10 July), the NMA said it wants publishers to be able to have concrete discussions with Google and Facebook on business model solutions.
1XL, which represents 30 of the UK’s leading local news publishers in the national advertising market, gives advertisers access to 800 local newsbrands across the UK and Ireland in one purchase.
Media owners need to leave their own orbits and start standardising formats if digital OOH is to achieve its full potential, writes Talon’s Richard Simkins.
ABC video viewability certification aims to provide the industry with transparency and greater confidence to better compare viewability capabilities.