Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016, according to Zenith’s Online Video Forecasts 2017.
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Speaking at a debate at the House of Commons on Monday, Professor Charlie Beckett said news publishers need to “get it into their heads” that they do not have a right to exist and advertisers have a right to go elsewhere.
In a statement released on Monday (10 July), the NMA said it wants publishers to be able to have concrete discussions with Google and Facebook on business model solutions.
1XL, which represents 30 of the UK’s leading local news publishers in the national advertising market, gives advertisers access to 800 local newsbrands across the UK and Ireland in one purchase.
Media owners need to leave their own orbits and start standardising formats if digital OOH is to achieve its full potential, writes Talon’s Richard Simkins.
ABC video viewability certification aims to provide the industry with transparency and greater confidence to better compare viewability capabilities.
The direction of travel in media and advertising has undoubtedly been towards video. Now, in video, the direction of travel is towards TV. Thinkbox’s CEO Lindsey Clay looks at what’s happening.
Sir Martin Sorrell takes “appropriate measures” on his own IT staff.
Facebook wants to go to Hollywood, Twitter wants to be a newsbrand and Google is facing a fine of eye-watering sums. It’s been an interesting week for social media, writes Raymond Snoddy.
Kerry McCabe, RadiumOne’s global president, is to leave the company immediately and Newsline understands that jobs are at risk in the UK operation.