1XL, which represents 30 of the UK’s leading local news publishers in the national advertising market, gives advertisers access to 800 local newsbrands across the UK and Ireland in one purchase.
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Media owners need to leave their own orbits and start standardising formats if digital OOH is to achieve its full potential, writes Talon’s Richard Simkins.
ABC video viewability certification aims to provide the industry with transparency and greater confidence to better compare viewability capabilities.
The direction of travel in media and advertising has undoubtedly been towards video. Now, in video, the direction of travel is towards TV. Thinkbox’s CEO Lindsey Clay looks at what’s happening.
Sir Martin Sorrell takes “appropriate measures” on his own IT staff.
Facebook wants to go to Hollywood, Twitter wants to be a newsbrand and Google is facing a fine of eye-watering sums. It’s been an interesting week for social media, writes Raymond Snoddy.
Kerry McCabe, RadiumOne’s global president, is to leave the company immediately and Newsline understands that jobs are at risk in the UK operation.
WPP said it was taking “appropriate measures”, but some Twitter users reported that entire office systems were down, with a demand to decrypt files in exchange for money.
The new InLinkUK kiosks, created via a partnership with BT, Primesight and Intersection, will provide free Wi-Fi, calls and phone charging services – all funded by the incorporated digital advertising.
Bob Wootton examines the driving forces that have led to a rare joint call from the bodies representing agencies and clients over data accountability.