The IPA has formally demanded better standards from Google and Facebook – but is its latest weaponry locked and loaded, or has it just got a pea-shooter, wonders Dominic Mills.
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From an advertiser’s point of view, the democratisation of imagery has opened up a raft of new avenues through which brands can engage with audiences, writes Spark Foundry’s Monica Majumdar.
The internet wants our attention, but what do consumers actually want from the internet, asks Bibblio’s Mads Holmen.
As marketers we’re in the business of influencing how people feel – and more than ever this will mean thinking about the sounds of your brand, writes VCCP Media’s Paul Mead.
As crazy as it seems, there are valuable marketing lessons to be learned from the world of internet trolling, writes Geoff Copps.
The IPA has issued a direct call to action to the duopoly to clean up brand safety, measurement and viewability of their online video.
The increasingly implausible denials of Mr Zuckerberg.
‘Watch’ – which pits Facebook against YouTube and TV networks – enables users to watch shows organised around what their friends are watching.
Disney will launch a direct-to-consumer streaming service in 2019, pulling all of its existing content from Netflix in the same year.
It’s time for publishers to rediscover their ambitions and harness the potential of their global audiences, writes Michael Tomlins.