Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.
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Only 50% of ad impressions served in the UK that were aimed at women were actually served to women, according to new research from Nielsen.
The latest results from Rajar paint a bright picture for radio, particularly in the commercial sector. Here, experts from Carat, Total Media and Starcom UK share their views on the findings.
As Rajar publishes its second quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
In an average week, digital listening accounts for 503 million hours; DAB has a 71% share of digital listening hours, digital TV 11% and online 18%.
New research from Google and Ipsos Mori reveals that 93% of smartphone users engage with apps they’ve installed themselves, using on average 30 apps per month.
Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.
The question is not whether brands should advertise within walled gardens, but how they can work around certain issues to make the most of the opportunities they offer, writes Dr Mark Grether.
Mike Read shares the latest data from Verto Analytics about how we consume online news – and explains why it matters.
Results International says the rise shows private equity firms are becoming more comfortable with businesses in the sector.