Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.
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The question is not whether brands should advertise within walled gardens, but how they can work around certain issues to make the most of the opportunities they offer, writes Dr Mark Grether.
Mike Read shares the latest data from Verto Analytics about how we consume online news – and explains why it matters.
Results International says the rise shows private equity firms are becoming more comfortable with businesses in the sector.
After reducing its digital advertising activity, P&G’s finance chief said: “we didn’t see a reduction in the growth rate….what that tells me is that the spending we cut was largely ineffective.”
The campaign for Ford’s latest Fiesta model is able to target people based on both their location and their content sharing behaviour, allowing certain people that come close to a billboard to be served a mobile display ad.
Q2 2017 marks the fifteenth consecutive quarter of growth – but the slowest rate in almost four years as advertisers, responding to rising inflation, reign in activity.
Net advertising revenue was down 8% in Q2 from £838m to £769m, however this was an improvement on the first quarter’s 9% decline and was offset by a 7% boost in revenues for ITV Studios at £687m.
The company has also announced the relocation of its chief operating officer, Paul Silver, to New York from its London headquarters.
A little over two years since launch, women’s online platform The Pool has decided to test out a new paid-for subscription option for £3 a month.