As marketers we’re in the business of influencing how people feel – and more than ever this will mean thinking about the sounds of your brand, writes VCCP Media’s Paul Mead.
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As crazy as it seems, there are valuable marketing lessons to be learned from the world of internet trolling, writes Geoff Copps.
The IPA has issued a direct call to action to the duopoly to clean up brand safety, measurement and viewability of their online video.
The increasingly implausible denials of Mr Zuckerberg.
‘Watch’ – which pits Facebook against YouTube and TV networks – enables users to watch shows organised around what their friends are watching.
Disney will launch a direct-to-consumer streaming service in 2019, pulling all of its existing content from Netflix in the same year.
It’s time for publishers to rediscover their ambitions and harness the potential of their global audiences, writes Michael Tomlins.
It is now only a matter of time before the likes of Amazon and Facebook start turning up with their giant chequebooks to compete for the rights to the world’s top sports.
According to measurement firm Verto Analytics, UK adults accumulate 42.7 million days a month across Google properties.
Despite being ahead of most countries when it comes to broadband speeds, the UK still falls behind 30 others – including 20 in Europe – new data reveals.