MEC has this week appointed Andy Francos as head of organic performance at its Wavemaker division, tasked with boosting the agency’s organic offering and performance measurement.
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Videology is now working with the team that has already struck deals with ITV, Channel 4 and Sky to offer dynamic ad insertion – a technology that stitches tailored ads into online broadcasts.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
White Ops and The Trade Desk are to pool their tech to scan ad impressions before they are purchased in a major new effort to cut out ad fraud.
The media group, which has interests in dozens of TV and radio stations in ten countries, will now own 100 per cent of the growing adtech business.
Following a downgraded growth forecast, Dominic Mills wonders whether WPP is undergoing a temporary shift, or a more profound structural change that threatens the ad industry as we know it.
The casual lies people tell in everyday life are amplified on social media. To get real data about consumers, you need to remove self-awareness from the equation, writes Thomas Laranjo.
Newsline columnist Bob Wootton, alongside other commentators, has lately been highly critical of online advertising. Here, the IAB’s James Chandler confronts the barrage of digital criticism.
Infectious Media’s Attila Jakab looks at how brands can maintain their audiences while tackling the threats they face online.
The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?