Dominic Mills examines the very verbose launch of new agency Uncommon, unpicks Facebook’s latest numberwanging, and wonders what thought-processes led to the naming of WPP’s Wavemaker.
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Three former Grey London bosses have launched a new agency this week, Uncommon Creative Studio, describing the business as an “ad agency for a time when the world hates ads”.
A host of digital formats – including social media in-feed ads, paid content, online video and native advertising – are helping to fuel the growth in global advertising, according to the latest adspend forecasts from Zenith.
New research has revealed the scale of opportunity for connected TV advertising in Europe, with “widespread agreement” across the entire market that connected TV is a new class of inventory.
Dubbed Audience Insights, and currently in beta, the tool lets advertisers tap into a global dataset of online consumer behaviour, enabling them to build a real-time picture of their audience and plan targeted ad campaigns.
Mark Grether, previously the company’s executive chairman, has been named CEO, while Randy Wootton, who had been the CEO of Rocket Fuel since 2015, will become a special advisor to Sizmek.
Billionaire tech evangelists with bold visions of the future want to change the way we consume media. Raymond Snoddy examines some of the potentially disruptive technologies heading our way.
It might be feeling some pressure, but as Albert Read takes over from Nicholas Coleridge as MD of Condé Nast Britain, he shares with Ellen Hammett his strategy for keeping a century-old business afloat in a digital-first world
Deal comes hot on the heels of its RadiumOne acquisition earlier in the summer and will create one of the largest independent digital video ad marketplaces in the world.
Local news publisher co-operative 1XL as launched a dedicated audience development division this week, to be headed up by former Local World and Telegraph executive Richard Underwood.