Newsline caught up with the7stars, Inskin Media, Quantcast, Adobe, SpotX and IAB UK at this year’s Dmexco to find out what they think will be the biggest trends to look out for over the next year.
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Speaking at Dmexco, the chief brand officer of the world’s largest advertiser said innovation in AI is finally allowing brands to reach consumers in useful and engaging ways – and on a scale that has been impossible until now.
Innovation in adtech takes a new turn at the annual digital marketing event.
The agency has appointed Julia Connaughton to the role of head of digital while Chris Gilfoy has been named stategy director.
Quality advertisers and publishers need GDPR to bring balance back to the industry and to regain consumer trust – and it can’t come soon enough, writes James Collier.
Research The Media’s Richard Marks tells Alexa why his Amazon Echo is going back in its box…for the time being, at least.
Dominic Mills examines the very verbose launch of new agency Uncommon, unpicks Facebook’s latest numberwanging, and wonders what thought-processes led to the naming of WPP’s Wavemaker.
Three former Grey London bosses have launched a new agency this week, Uncommon Creative Studio, describing the business as an “ad agency for a time when the world hates ads”.
A host of digital formats – including social media in-feed ads, paid content, online video and native advertising – are helping to fuel the growth in global advertising, according to the latest adspend forecasts from Zenith.
New research has revealed the scale of opportunity for connected TV advertising in Europe, with “widespread agreement” across the entire market that connected TV is a new class of inventory.