With Nielsen about to release Netflix ratings estimates – against Netflix’s wishes – Research The Media’s Richard Marks gets to the heart of the controversy.
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Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.
…Facebook and Google are publishers and so must take on the responsibilities that entails. By Raymond Snoddy.
The Gold Standard has three fundamental aims: to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
The latest IPA Bellwether report also reveals a stagnation in main media spend and ‘historically subdued’ financial optimism.
In the first half of 2017, advertisers spent £699 million on video ads – a 46% year-on-year rise, according to the latest Internet Advertising Bureau UK/PwC Digital Adspend report.
The acquisition of US-based digital audio ad sales company, AudioHQ, makes DAX the largest digital audio advertising platform in the world.
A year since Exterion won the TfL ad contract, bosses at both organisations have unveiled their joint plans for a change in the way they work with agencies, the imminent arrival of new digital formats, and 2018’s automation plans.
The promise of online advertising has always been its innate measureability – but we are still measuring many of the wrong things, the EMEA managing director of RadiumOne said this week.
Online advertising has had a pretty bad rap in recent years, but industry bosses argued the case for optimism at this year’s Automated Trading Debate.