The most popular digital-only station is BBC 6 Music which recorded a weekly reach of 2.43 million listeners, followed by BBC Radio 4 Extra with a weekly reach of 2.15 million listeners – both record high figures.
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The deal has enabled MediaMath to integrate Grapeshot’s contextual pre-bid products onto its advertising platform, making it safer for brands to operate online.
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Daisy Pledge knew running a tech start-up would be filled with challenges, but she did not anticipate the sexist hurdles that would be placed in her path…
For some it will give rise to a new golden era of advertising, for others it means the end of their business. Dominic Mills sinks his teeth into the biggest shake-up to privacy law in two decades.
With Nielsen about to release Netflix ratings estimates – against Netflix’s wishes – Research The Media’s Richard Marks gets to the heart of the controversy.
Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.
…Facebook and Google are publishers and so must take on the responsibilities that entails. By Raymond Snoddy.
The Gold Standard has three fundamental aims: to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.