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To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.

The newspaper’s advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.

Stiga wanted to launch its new robot lawn mower in the UK, so Bountiful Cow tried to beat competitors by opting for a “brandformance” strategy all year round.

We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.

Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.

Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.

He joined as media director of video and podcast in 2023.

Mail Metro Media’s client and planning director shares her “sliding doors moment” and why 2024 is “the year of community” for brands.

BBC director-general Tim Davie set out a plan for more investment in BBC Studios as it looks to reform the licence fee.

OOH produces the lowest amount of carbon emissions per impression compared with other major media channels, according to new research.