In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.
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New research claims that a BBC funded by advertising “would be bad for everyone”.
The Media Leader looks back on recent interviews from the Fishbowl series to see what’s been on clients’ minds.
The independent commercial radio station has launched a campaign across TV, OOH and social.
The Guardian, followed by The Independent, had the highest reach among “qualities” according to the latest Pamco data.
Should advertisers, media agencies, DSPs, SSPs, content verification providers and media auditors take more responsibility over made-for-advertising sites?
The animal-welfare charity is launching a rebrand with a bespoke ad airing on the Channel 4 show on Friday.
The UK online audience measurement body has hired Sarah Miller.
Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the ‘Forbesgate’ scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.
Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.