A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
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UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
The trade body has published its first set of standards for retail media advertising metrics and is inviting industry feedback.
The weekly feature aims to shout about the creative work of media practitioners.
Industry figures examined Miron’s legacy and looked ahead to Global’s future.
The Trade Desk’s business development GM shares her dreams of becoming a figure skater and what clients are prioritising this year.
The sponsorship deal was brokered by Manning Gottlieb OMD and Channel 4 Sales.
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)
Audio ads should be optimised for the device they are listened on to improve effectiveness, according to new research.
The outdoor media owner reported $623m in consolidated revenue in Q4 2023.