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The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.

A prediction: SVOD/YouTube/AVOD/FAST will offer the same measurable reach as broadcasters, argues MiQ’s advanced TV product manager. (Partner content)

This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.

If Google places its AI-generated search experience behind a paywall, it raises questions about the future of its business model and the brands and publishers that rely on it.

Publishers have been put on edge by new tools from tech vendors that they worry could unfairly label them as akin to made-for-advertising sites.

Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.

To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.

The newspaper’s advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.

Stiga wanted to launch its new robot lawn mower in the UK, so Bountiful Cow tried to beat competitors by opting for a “brandformance” strategy all year round.

We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.