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As part of a multi-year strategic partnership, The Independent will assume all editorial and commercial control of BuzzFeed’s UK brands.

Is it a loose and inaccurate metric or one of the most important we need to be watching?

The actions that the industry takes now will have big repercussions further down the line and, if you do nothing, don’t expect a happy ending.

With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through. 

The entertainment company’s commercial director shares some of the deals she is proudest of, including one involving a dental practice in Hungary, and her favourite recent ads.

Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.

Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets. 

Omar Oakes doesn’t get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don’t.

The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.

What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?