Holding groups are increasingly using “principal-based” media trading models, but their lack of transparency goes against any progress made in client trust.
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The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.
The organisation intends to impose its first-ever fine on Apple in the region of €500m next month.
2024 looks set to be a year of consolidation in publishing, but it’s a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.
Milka Privodanova, head of Europe, Middle East and Africa at Pinterest, joins Omar Oakes to talk about the next step in the picture-sharing platform’s journey as it reaches nearly 500m users and progresses ecommerce deals with Amazon and Google.
As part of a multi-year strategic partnership, The Independent will assume all editorial and commercial control of BuzzFeed’s UK brands.
Is it a loose and inaccurate metric or one of the most important we need to be watching?
The actions that the industry takes now will have big repercussions further down the line and, if you do nothing, don’t expect a happy ending.
With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through.