More Digital articles

The music streaming platform has reported monthly active users and subscriber additions ahead of guidance in its latest earnings.

Most people think brands should be more proactive in helping them navigate high living costs, according to new research.

Nearly three-quarters of consumers are “unwilling” to pay extra to opt out of advertising on Amazon Prime Video, according to new research. 

The video platform is targeting the big screen — and watch time has become the number one predictor of channel revenue.

The three digital advertising companies reported ad revenue growth of 11-26%.

Havas Media Group’s chief data and product officer, Laura Kell, explains that first-party data, while useful, can limit new customer acquisition if overly relied on.

While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a “co-pilot” for editors.

“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.

Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.

Octave’s director of revenue shares his mountain dreams and his advice for someone wanting a job in media sales.