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With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through. 

The entertainment company’s commercial director shares some of the deals she is proudest of, including one involving a dental practice in Hungary, and her favourite recent ads.

Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.

Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets. 

Omar Oakes doesn’t get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don’t.

The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.

What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?

Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns. 

The publisher plans to launch two entertainment podcast series as part of its commitment to attract new audiences on audio and video platforms. 

‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.