More Digital articles

Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns. 

The publisher plans to launch two entertainment podcast series as part of its commitment to attract new audiences on audio and video platforms. 

‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.

Spotify has launched a “censored” campaign in the UK to highlight restrictions Apple has on in-app payments and promotions. 

Brands need ways to forge close connections with audiences without cookies, so let’s not overlook the common denominators that unite people.

Columnist Nicola Kemp joins host Jack Benjamin, editor-in-chief Omar Oakes and reporter Ella Sagar to unpack results from Big Tech companies, including Meta, Amazon, Google, Spotify and Snap.

Radiocentre said the BBC’s intention to launch four digital spin-off music stations are “an attempt to directly imitate the recent success of commercial stations”.

Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.

In the AOP’s third annual survey of digital publishers, consumer publishers signalled greater optimism for growth in audio and ecommerce compared with display advertising and sponsorships.

The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.