It’s time to hand power back to the publishers so that they stand a chance against the powerful platform players, writes Alicia Navarro, CEO of Skimlinks.
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ITV’s group commercial director and RadiumOne’s European MD discuss their new partnership developing Ad Sync+, which marries traditional broadcast with emerging ad tech. Includes views from launch client Iceland.
Following the Year Ahead event, RadiumOne’s Rupert Staines wonders whether the industry has started the year on the back foot as he assesses the prospects for digital advertising in 2016.
Catering for those who get their media via the internet and those who watch and listen to traditional channels could last a generation, warns Raymond Snoddy.
BARB has enhanced the way in which it understands how TV is consumed. Here, the body’s deputy research director Joe Lewis shares new findings about what his team is learning
Elworthy joined Freesat in 2013 as head of marketing and communications after a stint at The Times and BBC and replaces Paul Gilshan.
Selley is currently CEO of BT Technology, Service and Operations (BT TSO) and will replace Joe Garner, who is leaving to become CEO of Nationwide Building Society.
The move will help cinema align itself with other AV channels as it seeks to revamp big screen media buying.
There are signs that the steepest declines in newspaper circulations are behind us – and that we’ve arrived at a core of loyal readers. But is that so cataclysmic, wonders Chris Blackhurst.