Unveiled at Channel 4’s Upfront 2016 on Tuesday, PL4Y will drive all of 4Sales’ responses to campaign briefs from media agencies and clients, from next year.
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A programmatic, cross-screen video advertising solution for Sky advertising customers could arrive as early as the first quarter of 2016.
Designed to help businesses manage the planning, creation, editing and publishing of content for social media more effectively, Content Calendr aims to be the “go-to social media platform” for enterprise level organisations.
The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu’s Chris Le May.
Metro has announced the appointment of Martin Ashplant to the newly-created role of digital director, starting from January 2016.
Just when you think it’s time to crack open the bubbly, another digital car crash roars into view, writes Dominic Mills.
The opportunities are waiting, but the disruption the Internet of Things could heap on the media industry will make heads spin first.
Sun+, which is set to scrap its paywall at the end of this month, also performed well, with online visits up 16% compared with September to a little under 1.3 million.
New figures from the IAB and YouGov reveal that 18% of British adults online are currently using ad blocking software – a rise from 15% in early June.
It might come as a surprise to some, but efficient and intelligently targeted campaigns can be achieved through the doordrop media channel, writes Steve Jenkins, head of insight at Whistl.