Previously serving as CEO, Americas for Xaxis, Gleason succeeds Brian Lesser who moves to GroupM as CEO, North America.
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Ignoring all current medical advice warning against sedentary lifestyles, Britons will watch an average of 5.7 hours of TV a day this Christmas across various screens.
New! Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Essence, whose clients include the Financial Times, Google, HP and Tesco Mobile, will continue to operate as an independent brand within WPP and GroupM, WPP’s global media investment management division.
The latest Mediabug report from Decipher suggests that set-top boxes are able to reach new audiences “previously resistant” to purchasing digital entertainment via mobiles and tablets.
The UK’s desktop-only online population remained level in September 2015 with a total of 45.4 million individuals accessing the internet through PCs or laptops.
Analogue listening declined year on year by 10.4% to just over half of listening, according to the latest Rajar results – representing a “tipping point” for digital.
There are enough meaningful developments from alternative news organisations to cement a profitable future – but challenges remain.
Since the launch of the web, content suppliers have failed to protect themselves – but the fight back has now finally kicked-off, reports Chris Blackhurst.
‘UK Traffic Taxonomy for Digital Display Advertising’ describes the different types of potential online ad fraud, and follows June’s publication of an initial set of best practices to reduce the risk of exposure to fraud.
