The latest ABC release for the July – December 2015 period charts all the trends for the consumer magazine market. Here is Newsline’s overview – with links to full articles and charts for each sector.
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“There’s no hierarchy, only fragmentation of attention,” says the IAB as it releases findings from a new study investigating living room media habits – but other researchers remain unconvinced of the conclusions.
The 15-year contract had previously been held by Clear Channel, but was awarded following a competitive tender process and includes the ad operations for 80 new bus shelters.
For TV and digital to work to their full potential, advertisers must accept that overcoming the hurdles to bring them together is worthwhile, writes Mediaocean’s Stuart Smith.
Kerry Hipkiss, Jack Swayne and Hannah Fisher are to join iProspect UK’s senior leadership team and board, with immediate effect.
As Rajar publishes its fourth quarter results for the radio market, Newsline presents analysis of the findings from Ipsos Connect and Carat.
EXCLUSIVE: The largest single ad channel in the UK is finally set to witness a decrease in adspend this year. Warc’s James McDonald reports.
Ad-blocking is now estimated to cost publishers nearly £15bn a year – and the problem looks like it’s getting worse. It’s time for much firmer action, writes Raymond Snoddy.
96% of 16-24 year olds watch video online, whereas only one in three adults aged 65+ use such services.
The wave 3 2015 report offers four periods’ worth of data that subscribers can access today (2 February), whilst a full written report will be published in the next few weeks.