New figures from Yahoo and Enders Analysis predict native advertising spend will grow 156% over the next five years to account for 52% of Europe’s digital display advertising.
Showing 2871-2880 of 8,369
More Digital articles
Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal’s Neil Joyce.
Crimtan has signed a multi-year partnership deal with out-of-home specialists Primesight to “amplify” OOH campaigns with location-based digital display ads.
As Trinity Mirror and Johnston Press are trying to prove, you can stamp on it, or wash it down the drain – but you just can’t kill print.
All online news sites recorded a surge in web traffic in January, with Richard Desmond’s dailystar.co.uk seeing its audience increase by more than half.
BBC Three has gone online-only this week, and the Independent newspaper is set to follow suit in March – but let no-one think it is a neat, futuristic thing or anything other than second best.
You have until the end of the day to enter Mediatel’s annual Connected Consumer Awards, which invite media owners, agencies, consultancies and tech providers to showcase the best of their work from the last 12 months.
Continuing his examination of a defining year in media, Torin Douglas remembers intense rioting at Wapping, a peoplemeter revolution, and the launch of a newspaper destined for a sad fate.
Can the Independent make the transition to digital-only without breaking any bones?
A new study from adtech firm Quantcast has concluded that advertisers need to deliver more creative and relevant mobile advertising “or risk losing consumer engagement entirely.”