Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships – and it might need a radical response.
Showing 2901-2910 of 8,369
More Digital articles
Sky says deal will benefit the broadcaster as an advertiser and investor and signals a growing trend for TV to work more closely with ad tech companies.
The plan will see the business shave off more than £53 million from its current £268 million annualised cost base.
A new report on global M&A activity reveals WPP was also the most acquisitive group across 2015, with 38 deals over the year.
If we looked at each of these ads for one second, it would take 25 years.
A -9.9% decline over the month cost Mail Online almost 1.5 million daily browsers.
Ex-VivaKi boss to lead global performance marketing capability.
The Telegraph’s Cathy Ma will become audience dev director.
Fetch’s Greg Grimmer on building and maintaining a quality app.
Programmatic video ads have 73% more bots than average.