Mobile advertising revenue also experienced good year on year growth, up 16.2%; however, tablet ad revenue continued to decline.
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Speaking at a Thinkbox debate in the House of Commons this week, VCCP’s Charles Vallance argued that data science is squeezing out the art in advertising. Was he right?
The UK’s online population enjoyed some growth in October with desktop-only users seeing a minute 0.8% rise, according to data recently released by online analytical company comScore.
The latest NRS results for the October 2014 – September 2015 period reveal that magazines are still best loved in their printed form, with just three of the measured titles dominated by mobile readership.
Lee Fels will head up Teads’ publisher offering in the UK after an eight year stint at the Guardian.
After the Sun’s U-turn on its paywall policy, is it time for other publishers to be more open-minded about current monetisation strategies, asks Tim Greatrex, founder of Rezonence.
Of the 47 markets studied, Singapore has the highest level of smartphone penetration at 89% at the end of last year, with ZenithOptimedia forecasting this to leap to 97% by 2018.
From 24 November, viewers will be able to use their Android mobile device or Chrome browser on their computer to cast Channel 4 content directly to their TV using the Chromecast dongle.
ITV Commercial announced on Thursday it is to begin working with programmatic ad platform RadiumOne to launch Ad Sync+, which will link ITV’s broadcast output to RadiumOne’s sharing data capability.
VisualDNA’s Jim Hodgkins calls on creatives to step forward as the missing ingredient to drive the evolution of programmatic and psychological targeting.