The potential afforded by the whole concept of programmatic trading is exciting – but it’s fast turning into a toxic mess, writes Brian Jacobs, founder director, Enreach.
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The co-founder and former CEO of media agency PHD joins after a major deal in the summer with Trinity Mirror and the marketing tech company.
TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.
ISBA’s director of media & advertising, Bob Wootton, gives his views on the current top priorities for advertisers.
Quantcast’s Amit Kotecha argues that the adoption of programmatic will only be driven upwards if we do much more than just advance the methodologies surrounding execution.
It’s time for some ‘nudge’ thinking or choice architecture to help reframe the proposition to consumers, Dominic Mills believes
A member of ZenithOptimedia’s global executive, Vigh joins Blue 449 from his leadership role in Asia, where he was chairman, Greater China for VivaKi and ZenithOptimedia.
Speaking at the Future of National Newspapers conference this week, the Guardian’s commercial director Nick Hewat said despite creating the right mobile app, advertisers aren’t buying the ad space.
Alicia Navarro, CEO and co-founder of Skimlinks, has digested dmexco 2015 – and found it to be a surprisingly teetotal occasion.
Walled gardens, the end of old rivalries and native advertising had the newspaper industry locked in debate this week. Here, Newsline reports on how the future is all about working together.