Amid criticism that there is a lack of “connected marketing” to serve tech-driven consumers, leading players from across the media industry argue we could witness the return of the full-service agency to remedy the problem.
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From real-time optimisation, to storylines that progress across different screens, Ipsos Connect’s Beckie Goodfield examines the game-changing developments for TV and its advertising.
As the UK’s TV audience measurement body releases its first ever Television Landscape Report, Raymond Snoddy crunches the digits for himself.
Before any form of programmatic TV can progress in the UK, we must understand exactly how it is defined – and what might prevent its uptake amongst advertisers, writes DataXu’s Chris Le May
Slowdown in China, recession in Brazil and Russia, uncertainty over the EU and the ongoing migration crisis have not shaken advertisers with the forecasts hardly changing since the last was published in December 2015.
With the reputational disaster engulfing JWT, some interesting – and risible – job titles emerging from the woodwork, and Campaign’s annual league tables and school reports, it’s been a busy week in adland.
“All of the brands in your fridge have been built on wastage,” said ITV’s group commercial director, as he lambasts targeted digital marketing and an overuse of data in advertising.
Nokia launches its impressive 3D 360-degree camera in the UK and announces new post-production partnerships to advance the creation of VR experiences.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Trinity Mirror lost almost 630,000 average daily browsers.