More Digital articles

Taken on its own, data isn’t a silver bullet, writes Genius Digital’s Giles Cottle – it takes a special type of artist to truly make it work

Why does the press keep regurgitating so many spectacularly incorrect figures about TV’s supposed decline? Dominic Mills lurks behind the lazy research to find out.

Sky Media has chosen Yospace, a specialist in multi-screen ad delivery, to provide a “dynamic ad replacement solution” for Sky Go, the broadcaster’s online and on-demand service.

Known as ‘The Connies’, the awards are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.

Speaking at the Digital Media Strategies conference on Wednesday, Trinity chief Simon Fox said that The New Day will take on a similar approach to brands and instead have a “very active” social push.

Launching in the UK in September, the 24-hour channel will be programmed, developed and produced in-house by Vice’s creative team, and the channel will be available for all Sky TV customers in their basic TV subscription packages.

The Publishers Audience Measurement Company – PAMCo – has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.

AT&T is planning to introduce a “private marketplace” for a select group of advertisers where it will use Videology’s tech to buy ads on networks carried by AT&T.

The media research sector is set for an interesting future, finds Ellen Hammett.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.