Ad-blocking is now estimated to cost publishers nearly £15bn a year – and the problem looks like it’s getting worse. It’s time for much firmer action, writes Raymond Snoddy.
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96% of 16-24 year olds watch video online, whereas only one in three adults aged 65+ use such services.
The wave 3 2015 report offers four periods’ worth of data that subscribers can access today (2 February), whilst a full written report will be published in the next few weeks.
UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.
As it faces a bleak future, Dominic Mills translates the gobbledygook flowing out of the Guardian – and, in praise of the Super Bowl and TV, challenges the industry’s obsession with precision marketing.
Sky’s next generation set-top box, Sky Q, will go on sale in February with set-up costs priced at £99 – making it the lowest ever set-up for a barnd new premium product launch from the subscription TV service.
The expanding app economy is changing how advertisers approach mobile. Here, brands and agencies discuss what works and what doesn’t – and how marketers can win the hearts and minds of mobile consumers.
For all its manifest successes there are still question marks and an unusual level of unease about the Netflix phenomenon, writes Raymond Snoddy.
Last year’s ad tech mergers and acquisitions trends suggest that the market is unlikely to slow down in 2016, writes Results International’s Julie Langley.
37% of mobile users claim to have used an ad blocker in the last month – as desktop use rises 10% to 38%.