Reeves, who was already acting in the role on an interim basis after Tim Cain stepped down, has worked within the media and advertising industry for over 30 years.
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Mobile will play its largest role ever in governing who people will shop with and what they will buy this year, writes Weve’s George Hopkinson.
Call the lawyers, make them feel morally dirty or try out a new ‘diplomatic’ tech? Try and get past this mock ‘freewall’ and find out…
Television plus online video – audiovisual advertising – is gaining share of display advertising, according to the latest adspend forecasts from ZenithOptimedia.
‘Live’ will allow users to see connections – as well as public figures – in real time within the news feed and will also feature a subscribe button.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
Working with the competition might induce anxiety – but it could also prove a turning point for traditional media, writes Rubicon Project’s Jay Stevens.
Mobile advertising revenue also experienced good year on year growth, up 16.2%; however, tablet ad revenue continued to decline.
Speaking at a Thinkbox debate in the House of Commons this week, VCCP’s Charles Vallance argued that data science is squeezing out the art in advertising. Was he right?
The UK’s online population enjoyed some growth in October with desktop-only users seeing a minute 0.8% rise, according to data recently released by online analytical company comScore.
