There are enough meaningful developments from alternative news organisations to cement a profitable future – but challenges remain.
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Since the launch of the web, content suppliers have failed to protect themselves – but the fight back has now finally kicked-off, reports Chris Blackhurst.
‘UK Traffic Taxonomy for Digital Display Advertising’ describes the different types of potential online ad fraud, and follows June’s publication of an initial set of best practices to reduce the risk of exposure to fraud.
How should brands best approach social content, and what are the rules to follow and the traps to avoid? The CMA’s Clare Hill investigates.
Sky AdVance will connect TV and online audiences and uses the broadcaster’s viewing and device data to help advertisers address the most relevant audiences via whichever screen they are currently using.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
Jaywing, Naked Communications, Ensighten, Circus Street, Genero and Atomic London give their analysis of the latest results.
The People’s History Museum of Manchester was host to Shift North on Tuesday 13 October, an event on a mission to explain what makes newsbrands tick, for readers and advertisers. By Research the Media’s Richard Marks.
The majority of online newsbrands audited by ABC saw a fall in activity in September with Metro witnessing the biggest month on month loss.
Something from a recent trip to an advertising conference has got Greg Grimmer’s hackles raised…