VisualDNA’s Jim Hodgkins calls on creatives to step forward as the missing ingredient to drive the evolution of programmatic and psychological targeting.
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The new entertainment system will allow up to four simultaneous downloads of TV shows – whilst watching a fifth – and can “supercharge” the broadband for stronger signals around the home.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
From early next year advertisers will able to programmatically buy demographic audiences on Channel 4’s All 4 platform, the broadcaster has announced at its Upfronts 2016 event.
Unveiled at Channel 4’s Upfront 2016 on Tuesday, PL4Y will drive all of 4Sales’ responses to campaign briefs from media agencies and clients, from next year.
A programmatic, cross-screen video advertising solution for Sky advertising customers could arrive as early as the first quarter of 2016.
Designed to help businesses manage the planning, creation, editing and publishing of content for social media more effectively, Content Calendr aims to be the “go-to social media platform” for enterprise level organisations.
The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu’s Chris Le May.
Metro has announced the appointment of Martin Ashplant to the newly-created role of digital director, starting from January 2016.
Just when you think it’s time to crack open the bubbly, another digital car crash roars into view, writes Dominic Mills.