How should brands best approach social content, and what are the rules to follow and the traps to avoid? The CMA’s Clare Hill investigates.
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Sky AdVance will connect TV and online audiences and uses the broadcaster’s viewing and device data to help advertisers address the most relevant audiences via whichever screen they are currently using.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
Jaywing, Naked Communications, Ensighten, Circus Street, Genero and Atomic London give their analysis of the latest results.
The People’s History Museum of Manchester was host to Shift North on Tuesday 13 October, an event on a mission to explain what makes newsbrands tick, for readers and advertisers. By Research the Media’s Richard Marks.
The majority of online newsbrands audited by ABC saw a fall in activity in September with Metro witnessing the biggest month on month loss.
Something from a recent trip to an advertising conference has got Greg Grimmer’s hackles raised…
The level of online ad viewability in the UK rose 3% to 52% in the third quarter of 2015, according to ad verification company Meetrics; however, an estimated £1 billion a year is still spent on unseen ads.
Alongside easing revisions to marketing budgets, optimism regarding marketers’ wider industry financial prospects continued to wane in the third quarter of 2015.
Digital advertising needs to bridge its creative chasm to counter the ad-blocking threat, argues VisualDNA’s Jim Hodgkins.