Tech challengers want a slice of the traditional broadcast pie, but they don’t appear to want to play by the same rules when it comes to the audience measurement, warns the IPA’s research director.
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The constantly changing nature of the ad tech ecosystem will continue to fuel its vibrancy and longevity, writes Pixability’s Chris Bennett.
Will it attract and retain advertisers? Experts from Carat, Total Media and MC&Cgive their verdicts on Trinity Mirror’s new cut-price tabloid.
The communications regulator has told BT that it must open up the UK’s cable network to allow competitors to provide internet services directly to homes and businesses.
New figures from Yahoo and Enders Analysis predict native advertising spend will grow 156% over the next five years to account for 52% of Europe’s digital display advertising.
Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal’s Neil Joyce.
Crimtan has signed a multi-year partnership deal with out-of-home specialists Primesight to “amplify” OOH campaigns with location-based digital display ads.
As Trinity Mirror and Johnston Press are trying to prove, you can stamp on it, or wash it down the drain – but you just can’t kill print.
All online news sites recorded a surge in web traffic in January, with Richard Desmond’s dailystar.co.uk seeing its audience increase by more than half.
BBC Three has gone online-only this week, and the Independent newspaper is set to follow suit in March – but let no-one think it is a neat, futuristic thing or anything other than second best.