AT&T is planning to introduce a “private marketplace” for a select group of advertisers where it will use Videology’s tech to buy ads on networks carried by AT&T.
Showing 2861-2870 of 8,369
More Digital articles
The media research sector is set for an interesting future, finds Ellen Hammett.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Cadbury owner Mondelez has revealed it doesn’t actually mind a bit of ad blocking. How come?
The Guardian’s new editor-in-chief has re-enforced that the title will not be implementing a paywall – but wants to see increased ‘membership’ as part of its digital strategy.
The UK’s desktop-using online populations remained steady at just under 45.8 million people in January 2016.
Tech challengers want a slice of the traditional broadcast pie, but they don’t appear to want to play by the same rules when it comes to the audience measurement, warns the IPA’s research director.
The constantly changing nature of the ad tech ecosystem will continue to fuel its vibrancy and longevity, writes Pixability’s Chris Bennett.
Will it attract and retain advertisers? Experts from Carat, Total Media and MC&Cgive their verdicts on Trinity Mirror’s new cut-price tabloid.
The communications regulator has told BT that it must open up the UK’s cable network to allow competitors to provide internet services directly to homes and businesses.