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VisualDNA’s Jim Hodgkins says brands are unlikely to invest more money online unless they can find better ways to use data to serve ads.

“It’s the most important metric not talked about,” says Quantcast’s EU managing director, Phil Macauley.

Agencies must rebuild trust and transform their trading desk models as client woes over fees, pricing and data privacy grow stronger, industry has heard.

New and widely respected names from across the industry join the line up after last year’s inaugural ceremony.

The potential afforded by the whole concept of programmatic trading is exciting – but it’s fast turning into a toxic mess, writes Brian Jacobs, founder director, Enreach.

The co-founder and former CEO of media agency PHD joins after a major deal in the summer with Trinity Mirror and the marketing tech company.

TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.

ISBA’s director of media & advertising, Bob Wootton, gives his views on the current top priorities for advertisers.

Quantcast’s Amit Kotecha argues that the adoption of programmatic will only be driven upwards if we do much more than just advance the methodologies surrounding execution.

It’s time for some ‘nudge’ thinking or choice architecture to help reframe the proposition to consumers, Dominic Mills believes