Richard Marks of Research The Media asks whether the myBBC initiative is the right response to the growth of personalised content, or is it perhaps the BBC’s role to give us what we didn’t know that we wanted?
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Change can bring uncertainty and there are some that interpret the growth of digital as a nail in the coffin for newspapers – but this is hugely misleading, writes Newswork’s Denise Turner.
Dear readers, Dominic Mills requests your trusted advice to help him prepare for a potentially awkward encounter…
Creator of the popular Peace ad blocker admits only a more “nuanced, complex approach” would be fair.
Top names operating in the programmatic space give their views on a range of issues – from programmatic’s growth and logical next steps, to the thorny issues of viewability, ad faud and measurement.
With more than 30,000 delegates and hundreds of stands, Dmexco can only be described as overwhelming. To help cut through the hubbub, Newsline has gathered views on the exhibition and conference from a range of experts.
The Sun’s website jumped by a massive 63% in just one month, reporting an impressive daily average of 1,289,922 browsers visiting the site in August.
The prolific rise of digital – and programmatic technology in particular – has disrupted the traditional role of the media agency, ZenithOptimedia’s CEO has said.
How can advertisers help consumers better understand – and trust – how their data is being used? iProspect’s Alistair Dent explores.
MEC’s Ben Rickard, head of mobile, EMEA, explains how the new iPhone and iOS 9 are set to disrupt the advertising industry.