Taboola’s personalised content recommendations will be integrated across the Johnston Press network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletterand The News, Portsmouth.
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History has a tendency to repeat itself, and, just like the change media agencies underwent in the 1990s, we’re heading for another industry split, argues Dominic Mills.
Running for 8 weeks from 2 September, the campaign, which will run across both print and digital, will aim to highlight the level of attention and influence that newsbrands still have in an increasingly connected world.
Mobiles and tablets continue to play an increasingly important part in the readership of magazines, yet print remains the dominant medium, according to the latest NRS PADD data.
Mobile and tablet readership overshadows print and PC for a large number of UK news titles, according to the latest NRS PADD findings for the July 2014 – June 2015 period.
It’s time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media’s Steve Doyle.
We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA’s Bob Wootton.
The daily report, teamed with BARB overnight figures, looks at the top 10 UK television shows as they are mentioned on Twitter – taking into account programme genres, unique authors, impressions, audience and share of tweets.
Under the restructuring, Google will retain its best-known businesses, such as search, YouTube and Android, whilst newer assets, including Google’s investment, smart-home and research divisions, will be run under Alphabet.
Commercial radio enjoyed strong digital growth, attracting a higher digital share than the BBC for the first time, according to the latest Rajar findings, issued today.