A member of ZenithOptimedia’s global executive, Vigh joins Blue 449 from his leadership role in Asia, where he was chairman, Greater China for VivaKi and ZenithOptimedia.
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Speaking at the Future of National Newspapers conference this week, the Guardian’s commercial director Nick Hewat said despite creating the right mobile app, advertisers aren’t buying the ad space.
Alicia Navarro, CEO and co-founder of Skimlinks, has digested dmexco 2015 – and found it to be a surprisingly teetotal occasion.
Walled gardens, the end of old rivalries and native advertising had the newspaper industry locked in debate this week. Here, Newsline reports on how the future is all about working together.
Richard Marks of Research The Media asks whether the myBBC initiative is the right response to the growth of personalised content, or is it perhaps the BBC’s role to give us what we didn’t know that we wanted?
Change can bring uncertainty and there are some that interpret the growth of digital as a nail in the coffin for newspapers – but this is hugely misleading, writes Newswork’s Denise Turner.
Dear readers, Dominic Mills requests your trusted advice to help him prepare for a potentially awkward encounter…
Creator of the popular Peace ad blocker admits only a more “nuanced, complex approach” would be fair.
Top names operating in the programmatic space give their views on a range of issues – from programmatic’s growth and logical next steps, to the thorny issues of viewability, ad faud and measurement.
With more than 30,000 delegates and hundreds of stands, Dmexco can only be described as overwhelming. To help cut through the hubbub, Newsline has gathered views on the exhibition and conference from a range of experts.