More Digital articles

The prolific rise of digital – and programmatic technology in particular – has disrupted the traditional role of the media agency, ZenithOptimedia’s CEO has said.

How can advertisers help consumers better understand – and trust – how their data is being used? iProspect’s Alistair Dent explores.

MEC’s Ben Rickard, head of mobile, EMEA, explains how the new iPhone and iOS 9 are set to disrupt the advertising industry.

Lies, obfuscation and the start of a full-blown war? Following Jamie Oliver’s TV show about sugar in our diets, Dominic Mills picks apart Coke’s responsive advertising campaign.

A host of big name entrepreneurs have joined the latest investment round, including Bartle Bogle Hegarty co-founder Sir John Hegarty, former Omnicom chairman Martin Boase, ex-TBWA president Michael Greenlees.

Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.

Eisenstein, who previously held roles at Capgemini and Microsoft before joining Videology in 2010, will be responsible for managing the growth in the region and will replace Anne de Kerckhove.

There’s something strange going on at the moment, which is quite difficult to get your head around, writes Raymond Snoddy.

The deal with video production platform Genero will give Havas access to 300,000 filmmakers in 220 countries.

Bauer Media UK has announced an update to its senior team structure as it looks to better integrate its content and commercial operations.