Sitting alongside Dennis’ portfolio of technology sites – IT Pro, Cloud Pro and Expert Reviews – Alphr promises a “unique and provocative” voice in the UK market, covering technologies which are changing consumers’ lives.
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Working with a mail producer, media agency and a small group of clients, the trial will see how cookies can be matched with postal data to target “high value prospects” with a physical ad rather than email or display ad.
David Kaganovsky is named as chief information officer whilst Richard Stokes has been promoted to the newly created post of chief development officer.
However, the consumption of traditional media – including newspapers, magazines, TV, radio and cinema – fell between 2010 and 2014, directly because of competition from the internet.
The ex-managing director of Initiative has today launched Communication Partners UK to fill a “recognisable gap” in the UK’s media planning and buying landscape.
Annual global IP traffic will surpass the zettabyte threshold in 2016, and the two zettabyte threshold in 2019, according to a new forecast from Cisco – that’s a 1 with a 21 zeros behind it…
In a move which could have a major impact on both consumers and retailers, Google has announced that it will be introducing a ‘buy button’ to its search results.
As YouTube enters its 10th year, Newsline hears from a host of media experts to find out what the future might hold for the world’s largest online video platform – and what challenges are on the horizon.
The latest WPP and Millward Brown BrandZ report shows that Apple has overtaken Google to reclaim the top spot – whilst technology was revealed as the fastest-growing category.
If the deal moves past the FCC’s regulatory hurdles, it will create the third and second largest cable operators in the US behind Comcast.