Bosses at Ebiquity and Sky Media warn that the ad market must move away from yield and optimisation rules and make decisions based upon ad effectiveness.
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As publishers look for new ways to monetise their content, Newsline quizzed Skimlinks’ CEO Alicia Navarro on new research examining the value of what she terms ‘comtent’ – or commerce-related content.
“Whatever can be automated will inevitably be automated, especially TV,” says Bob Lord, president of AOL.
The Internet of Things means products and services can connect directly to the consumer – so why do you want to put a piece of advertising in the way of that, argues futurist Tracey Follows.
Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has underpinned much of the discussion: Who’s in charge?
Mary Meeker’s annual report into time spent with media discards out-of-home on the grounds it is impossible to calculate. So what happened when Route – the UK OOH survey that equips 30,000 people with GPS trackers – had a crack?
As the UK’s mobile and broadband markets witness an array of mergers and acquisitions, the battle for customers and the fight over pay-TV is redrawing the telecommunications map. Here is our ultimate quick reference guide.
The publisher of the London Evening Standard, The Independent and i has appointed Scott Deutrom to the newly created role of chief digital revenue officer.
Could it be that the current Britain’s Got Talent hullabaloo is a metaphor for the more serious problems facing ITV, asks Raymond Snoddy.
Industry is “obsessed with squeezing the last micro-dollar out of costs” but no one is looking at the value side of longer-term brand building, a leading marketing consultant has said.