News UK’s Sean Adams tells Newsline how a groundbreaking new research project has allowed the publisher to track the footprint of advertising effects both online and offline.
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New research from Ampere Analysis has revealed how multi-channel networks are being snapped up ahead of likely consolidation of smaller MCNs in the growing market.
The new 10-year deal will also see AOL manage and sell Microsoft’s display advertising inventory across MSN, Outlook.com, Xbox, Skype and ads in apps in nine countries.
Media agencies love complexity, writes Mindshare’s Adam Fulford – is this why so many lost out to creative agencies at this year’s Cannes Lions?
Shortlist Media has announced a long-term partnership with TAN Media which will see native advertising delivered across shortlist.com and stylist.co.uk.
Siotis brings nine years of digital advertising experience from companies including BrightRoll, Rubicon Project, MySpace and AOL’s Advertising.com.
The internet is quickly establishing itself as the dominant advertising medium, and on current trends will overtake traditional TV by the end of the decade, says Steve King, ZenithOptimedia’s global CEO.
After almost two years of locking its online content behind a paywall, the Sun is set to make more of its content available for free.
Telegraph Online was up by 23% in May to close in on the 5 million mark, while a 16.3% rise in average unique daily browsers netted Trinity Mirror Nationals an extra 610,000.
AdRoll’s Michael Bertaut gives his tips on which technology companies – above all others – are worth looking out for next week.