Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, says national newsbrands have been canny in their adaptation to new technology.
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Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, explains the drivers behind digital’s double-digit growth.
Advertisers must be sure they’ve put their trust – and their marketing investments – in the right place, writes DataXu’s Chris Le May.
ZenithOptimedia’s Richard Shotton shares the results of a new survey which assesses the impact of different ad break lengths.
From Tuesday, a mobile-focused algorithm will rank websites that are optimised for smartphones and tablets highest on Google search.
Drive to digital sends UK advertising to its highest growth for four years, according to the latest Advertising Association/Warc expenditure report.
AOL has appointed Tremor Video’s UK MD, Alex Macnamara, in the new position of multinational head of agency sales, it has been announced.
Spotify has announced that it will begin monetising the moods of its 60 million active users next month.
With live streaming apps Meerkat and Periscope once again changing how we use our smartphones, MEC’s Warren Dell examines what this means for brands, journalists and consumers.
Ofcom says trials being announced today are the next step in potentially helping hundreds of small stations to start broadcasting on digital radio.