More Digital articles

Can Lloyds force agencies to be more operationally and financially transparent, wonders Dominic Mills.

As it enters its third year and prepares to extend its print run from 10,000 to 100,000, Newsline speaks with DRAFTED founder Kyle Goodwin to see what we can expect in 2015.

“It’s a problem, but I don’t think we know how big a problem,” said the IAB’s director of data and industry programmes, Steve Chester, during the 2015 Video Upfronts conference on Wednesday.

The Independent has announced it is to launch a new digitally focused US office to serve an increasingly global online audience.

Advertisers are questioning programmatic transparency, but is all this debate detracting from their advertising strategy, asks Martin Kelly, CEO and co-founder of Infectious Media.

The alliance follows the intended acquisition by Kantar parent WPP for a substantial equity stake in comScore.

The latest ABC release for the July – December 2014 period charts all the trends for the print magazine market. Here is Newsline’s overview – with links to full articles for each market.

Why, in just three short months, has the UK’s mobile market seen so many mergers and acquisitions – and how will this impact the UK telecoms and pay-TV market structure? Megabuyte’s Philip Carse explains.

Men’s fashion brand Topman has unveiled a new YouTube music project in partnership with Dazed Digital, as it looks to connect with selected artists and their fans across the UK.

Harnessing the power of panel and device-based data, BARB’s Project Dovetail will witness the first stages of delivery in the coming months. Here, BARB’s CEO, Justin Sampson, explains what happens next.