IAB psychologist Dr Simon Hampton warns brands that once the connected future starts reflecting back to us what we don’t want to know we will turn it off.
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Speaking at the IAB’s Mobile Engage conference 2015, Facebook’s Rob Newlan unveiled new research to reveal just how powerful social platforms can be – and how much of an influence they have on consumers’ perception of ad creative.
The appointment of John Whittingdale as Culture Secretary has been widely reported as an attack on the BBC. Let’s not be so hasty, writes Raymond Snoddy.
The long-term strategic partnership will see the publisher produce bespoke content for Asda, including its customer magazine, which is distributed to over 1.9 million readers.
BBC News and the Guardian are among the first publishers to sign up to the initiative, which will speed up load times and give content owners more control.
The $.4.4bn deal will give Verizon access to AOL’s automated ad platforms and video content – as well as global content brands, including The Huffington Post, TechCrunch and Engadget.
Ofcom has revealed that EE is the most complained-about landline and broadband provider in the UK, whilst Vodafone topped the list for the mobile market and BT in the Pay TV market.
Regional publisher Archant is moving away from device-based strategies to focus purely on two core trading currencies: content and audience. CEO Jeff Henry shares some exclusive insights.
This week Dominic Mills looks at the dangers of only looking at life through the rose-tinted prism of social media – plus: do we need to prescribe some anti-depressants to copywriters?
Starcom MediaVest Group has promoted Scott Curtis to European mobile strategy and development director.