More Digital articles

UK newspaper publishers, in collaboration with magazine publishers, today announced the completion of the first round of appraisals for a contemporary audience measurement system.

The independent production companies outlining a proposal to bid for BBC Three should be congratulated for their creative thinking, rather than dismissed, writes Raymond Snoddy.

As virtual reality technology finally heads for the consumer market, Lieberman Research Worldwide’s global CEO Dave Sackman says it’s more than just gamers that will benefit.

The festive period saw a drop for most news outlets, with just four online news platforms reporting an increase in traffic in December – with Trinity Mirror hit hardest.

The deal will see Nielsen pick up Brandbank clients including Tesco, Boots, P&G, Asda, Sainsbury’s and Amazon.

James Ranson has joined native advertising company Vibrant Media as commercial director covering both UK and international markets.

In the UK, Facebook’s economic impact is reported to amount to $11bn with 154,000 “jobs supported” – but critics say it is ‘bold and brave’ to claim so much influence.

Torin Douglas speaks with ‘serial interim CMO’ Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession

Newsline presents industry reaction to the findings from Quantcast, POSSIBLE, Adludio Carat and Ensighten.

Industry must push verification deeper – and work harder with agencies, clients and networks to ensure bot exclusion on DSPs and exchanges, writes Marco Ricci, CEO of Adloox.