The future role of JICs – the Joint Industry Councils that manage the different audience measurement ‘currencies’ – dominated this year’s Future of Media Research conference. So what does the future have in store?
Showing 3141-3150 of 8,369
More Digital articles
Videology’s Catherine Hallam reports back from Mobile World Congress – and notes mobile advertising is finally taking centre stage.
Published three times a year, the tracker will encompass the whole continuum of screens: digital outdoor, TV sets, PCs, laptops, tablets and smartphones.
Can Lloyds force agencies to be more operationally and financially transparent, wonders Dominic Mills.
As it enters its third year and prepares to extend its print run from 10,000 to 100,000, Newsline speaks with DRAFTED founder Kyle Goodwin to see what we can expect in 2015.
“It’s a problem, but I don’t think we know how big a problem,” said the IAB’s director of data and industry programmes, Steve Chester, during the 2015 Video Upfronts conference on Wednesday.
The Independent has announced it is to launch a new digitally focused US office to serve an increasingly global online audience.
Advertisers are questioning programmatic transparency, but is all this debate detracting from their advertising strategy, asks Martin Kelly, CEO and co-founder of Infectious Media.
The alliance follows the intended acquisition by Kantar parent WPP for a substantial equity stake in comScore.
The latest ABC release for the July – December 2014 period charts all the trends for the print magazine market. Here is Newsline’s overview – with links to full articles for each market.