#AWEurope: Douglas McCabe says media newsbrands might be fighting back against the likes of BuzzFeed and Vice, but they won’t win in the long-run.
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The Future Foundation, in consultation with the IPA, identifies four scenarios for consumer marketing and engagement to 2025 – revealing a “challenging future” for brands and agencies unless they learn to adapt.
Havas’s digital trading director tells industry he wants to buy all linear TV programmatically – and asks which broadcaster will be bravest to go first.
A thoroughly entertaining panel staged by Mail Newspapers at Ad Week on Monday gave a full house some interesting insights – with no data or programmatic stuff for a change.
Barbara Agus has been appointed global programmatic and yield director – ensuring the company has the right products to take to market, with a particular focus on video and mobile app inventory.
Most newsbrands recorded declines in February, with Trinity Mirror Nationals dropping 796,000 daily unique browsers.
This is the year for transmedia, writes Cedar’s Kim Willis – where making an impact means giving people a deep, sensory and immersive experience.
VIDEO: Michael Bayler, head of strategy at SharpEnd: The Agency of Things, sits down with ad legend Rory Sutherland to discuss the impact of disruptive technology on brands
With three quarters of children now using mobile devices, YouTube for Kids will tap into young digital natives at a previously unforeseen level writes Patrick Walker, CEO of Rightster
Sky’s Jeremy Darroch says the latest review must address Openreach’s “conflict of interest” as a subsidiary of BT or “risk extending the problems” that are affecting the industry and its customers today.