ZenithOptimedia’s Richard Shotton shares the results of a new survey which assesses the impact of different ad break lengths.
More Digital articles
From Tuesday, a mobile-focused algorithm will rank websites that are optimised for smartphones and tablets highest on Google search.
Drive to digital sends UK advertising to its highest growth for four years, according to the latest Advertising Association/Warc expenditure report.
AOL has appointed Tremor Video’s UK MD, Alex Macnamara, in the new position of multinational head of agency sales, it has been announced.
Spotify has announced that it will begin monetising the moods of its 60 million active users next month.
With live streaming apps Meerkat and Periscope once again changing how we use our smartphones, MEC’s Warren Dell examines what this means for brands, journalists and consumers.
Ofcom says trials being announced today are the next step in potentially helping hundreds of small stations to start broadcasting on digital radio.
Two unrelated developments this week both suggest that the long predicted disruptional change for network television may be reaching critical temperature, writes Raymond Snoddy.
M&S, O2 and British Gas are just a few of the brands that are being advertised on paedophile, incest and bestiality websites, according to a report in The Sun on Tuesday.
While the future of programmatic TV ad trading looks both promising and inevitable, there are still huge barriers to overcome, a new TubeMogul white paper has found.
