The new app will support geo-targeted, in-stream and native advertising – but Trinity Mirror is still committed to print and wants to win the “going backwards” race.
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For the six months ending 31 March 2015, the publisher, which sold off a number of titles and cut more than 400 staff last year, reduced total pre-tax losses to £1.3 million.
The unnamed companies are set to use ad blocking tech developed by Israeli start-up Shine and would prevent ads from loading in web pages and apps.
IAB psychologist Dr Simon Hampton warns brands that once the connected future starts reflecting back to us what we don’t want to know we will turn it off.
Speaking at the IAB’s Mobile Engage conference 2015, Facebook’s Rob Newlan unveiled new research to reveal just how powerful social platforms can be – and how much of an influence they have on consumers’ perception of ad creative.
The appointment of John Whittingdale as Culture Secretary has been widely reported as an attack on the BBC. Let’s not be so hasty, writes Raymond Snoddy.
The long-term strategic partnership will see the publisher produce bespoke content for Asda, including its customer magazine, which is distributed to over 1.9 million readers.
BBC News and the Guardian are among the first publishers to sign up to the initiative, which will speed up load times and give content owners more control.
The $.4.4bn deal will give Verizon access to AOL’s automated ad platforms and video content – as well as global content brands, including The Huffington Post, TechCrunch and Engadget.
Ofcom has revealed that EE is the most complained-about landline and broadband provider in the UK, whilst Vodafone topped the list for the mobile market and BT in the Pay TV market.