It’s time the digital zealots checked their facts and shut up about the demise of television, writes Dominic Mills. Here is the reality.
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The Times’ head of digital has urged publishers which charge for content to move away from the idea of a ‘paywall’, and instead focus on ‘community’ and ‘membership’
As Rajar publishes its first quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
The share of all radio listening via a digital platform now stands at 39.6%, up from 36.6% for the corresponding period last year.
Richard Marks reports from the first ever asi Asia-Pacific Television Symposium and is left wondering: what’s in a name? A lot actually.
As it looks to better connect advertisers with its brands’ online audiences, Viacom is forming a new group to help advertisers create customised, content-led campaigns to specifically target digital and social media platforms.
The new app will support geo-targeted, in-stream and native advertising – but Trinity Mirror is still committed to print and wants to win the “going backwards” race.
For the six months ending 31 March 2015, the publisher, which sold off a number of titles and cut more than 400 staff last year, reduced total pre-tax losses to £1.3 million.
The unnamed companies are set to use ad blocking tech developed by Israeli start-up Shine and would prevent ads from loading in web pages and apps.
IAB psychologist Dr Simon Hampton warns brands that once the connected future starts reflecting back to us what we don’t want to know we will turn it off.
