More Digital articles

After almost two years of locking its online content behind a paywall, the Sun is set to make more of its content available for free.

Telegraph Online was up by 23% in May to close in on the 5 million mark, while a 16.3% rise in average unique daily browsers netted Trinity Mirror Nationals an extra 610,000.

AdRoll’s Michael Bertaut gives his tips on which technology companies – above all others – are worth looking out for next week.

In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.

Bosses at Ebiquity and Sky Media warn that the ad market must move away from yield and optimisation rules and make decisions based upon ad effectiveness.

As publishers look for new ways to monetise their content, Newsline quizzed Skimlinks’ CEO Alicia Navarro on new research examining the value of what she terms ‘comtent’ – or commerce-related content.

“Whatever can be automated will inevitably be automated, especially TV,” says Bob Lord, president of AOL.

The Internet of Things means products and services can connect directly to the consumer – so why do you want to put a piece of advertising in the way of that, argues futurist Tracey Follows.

Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has underpinned much of the discussion: Who’s in charge?

Mary Meeker’s annual report into time spent with media discards out-of-home on the grounds it is impossible to calculate. So what happened when Route – the UK OOH survey that equips 30,000 people with GPS trackers – had a crack?