We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA’s Bob Wootton.
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The daily report, teamed with BARB overnight figures, looks at the top 10 UK television shows as they are mentioned on Twitter – taking into account programme genres, unique authors, impressions, audience and share of tweets.
Under the restructuring, Google will retain its best-known businesses, such as search, YouTube and Android, whilst newer assets, including Google’s investment, smart-home and research divisions, will be run under Alphabet.
Commercial radio enjoyed strong digital growth, attracting a higher digital share than the BBC for the first time, according to the latest Rajar findings, issued today.
Why do tech-savvy companies such as LinkedIn and Twitter require good old-fashioned editors when they could just build algorithms to do it for them? Cedar’s digital director Robin Barnes reports.
Full report available at: Media Landscape > Universe
New findings from ZenithOptimedia suggest the average amount time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016.
In the final of our exclusives, Warc’s James McDonald looks at how the growth in view-on-demand ad expenditure is shaping the market.
Despite the prolific rise of smartphones, laptops remain the most popular screens, according to new data from the second wave of Mediatel’s Connected Screens report.
Classified advertising has changed significantly over the last 30 years – not least in terms of adspend, writes Warc’s James McDonald.