72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope.
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Ad tech company MediaMath has announced the appointment of Richard Beattie as senior vice president commercial, EMEA.
He knows it’s naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.
With another fall in ratings for the top shows on the ‘biggest TV day of the year’, Research The Media’s Richard Marks asks: is the issue the content, or a deeper change in what we now do on Christmas Day?
Magic Radio has announced it is working alongside independent production partners for the first time as the station unveils a new programming strategy for its national launch on digital radio this week.
Havas and Universal have this week announced the formation of the Global Music Data Alliance, a partnership that aims to increase revenue streams by mining the consumer data generated by Universal’s artists.
Prior to the revealing of results for a new benchmark study examining the impact of programmatic and media planning, Jonathan Gillespie, founder of ListenUp Media, exclusively showcases the qualitative part of the findings.
Dominic Mills has a media wishlist for 2015, but what are the odds of any of it actually happening?
BBC iPlayer leads the pack with more than 30m downloads, followed by BBC News with 15m downloads and BBC Weather with 9.5m.
Digital out of home company Ocean Outdoor has today announced that Searchlight Capital Partners has acquired LDC’s entire stake in the business.