It feels like a switch was flipped this week, says Simon Andrews – or is it just that mobile has finally grown up?
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The latest ABC results for online newspapers saw both MailOnline and Independent online break all-time traffic high records.
Advertisers are increasingly running video campaigns across multiple devices – including computers, mobiles and connected TVs – reveals a new study from Videology.
The hope is the ABC report and certificates will help the industry to better understand viewability products and compare their capabilities – allowing agencies and advertisers to make “more informed” purchasing decisions.
According to a new industry census, digital marketing managers are operating in under-resourced departments that often work in silos, and it’s negatively impacting their work.
To ensure success within today’s communication channel, it’s imperative to be relevant and personal. The best way to do this is through data mining and activation, says Yieldr’s Joseph Vito DeLuca.
James Burr, head of consultancy at Experian, says a deeper understanding of customers will soon be achieved as marketers embrace cross-channel marketing to its fullest.
The world is changing and search is soon to be usurped. Here, Andrew Delamarter, director of search and inbound marketing at Huge, gives us a taster of what’s to come.
Despite some high-profile commitments from agency trading desks to ‘eradicate’ ad fraud, Marco Ricci, CEO of Adloox, says industry is being deceived.
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…