The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring “substantial value” to advertisers.
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The findings of the neuroscience-based research conclude that the general industry view that it is the platform that drives behaviour, rather than the content, should be called into question.
Channel 4 claims it is the first first broadcaster in Europe to develop a programmatic platform for agencies to buy VOD ads against its unique audience segmentation as part of a partnership with Freewheel.
MailOnline has announced the appointment of Anne Shooter in a new role overseeing the platform’s native advertising.
After Publicis coughed up an eye-watering $3.7bn for Sapient last week, Dominic Mills examines what it says about the industry, and where it leaves the other holding companies.
As Decipher launches its Wave 5 Mediabug research, Matt Walters, senior consultant, talks us through the competition in the electronic sell-through (EST) market.
Maturing programmatic technologies are causing different parts of the advertising ecosystem to converge, writes Xaxis’ Richard Lloyd. Are we in for a bumpy ride?
Mobile money, blending art and science and a major digital threat from China make for an interesting week in mobile, writes Simon Andrews, founder of Addictive!
Dentsu Aegis Network has reached an agreement with the principal shareholders of mobile agency Fetch to acquire an 80% stake in the company – with an option to take 100% at a later date.
As EE launches its new TV service, a senior consultant at Decipher says the firm now has the opportunity to integrate its mobile/broadband customer data with EE TV usage data – can it break new ground in the UK?