After the publication of the latest UK adspend forecasts this week, Suzy Young, data and journals director, Warc, examines the health of regional newsbrands.
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Adobe and Nielsen have announced a new partnership that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.
As the categories open for nominations, Newsline spoke with chairman of the judges, Richard Marks, to find out what the awards are all about, how to enter and what the judges will be looking out for.
Manning Gottlieb OMD’s head of insight, Alison Tsang shares her thoughts on their groundbreaking new study, Our Ethnic Youth – Redefining Gen Y.
Romain Greze, managing director, Limited Space Media, looks at how advertisers can use digital media to enhance the shopping centre space and target consumers effectively.
As Rajar releases the year’s third quarter radio results – revealing what we listen to and how we tune in – Carat’s Michael Williamson shares his key take-outs.
The UK’s online universe took another fall in September, according to data recently released by online measurement company Nielsen.
As Rajar publishes its third quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
Today Rajar announced that 89% of the adult UK population (15+) tuned in to their selected radio stations each week in the third quarter of 2014.
Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.