As EE launches its new TV service, a senior consultant at Decipher says the firm now has the opportunity to integrate its mobile/broadband customer data with EE TV usage data – can it break new ground in the UK?
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Standards of measurement as much as technologies seemed to be the challenge for the research bosses at the asi European TV Symposium, as they considered the key requirements for audience measurement across all platforms.
In what was one of the highlights of Media Playground, Torin Douglas interviewed Ashley Highfield, the ex-BBC man now trying to turn a print business that started life in 1767 into a mobile-first operation.
Everyone knows there is a perfect fit of mobile and OOH working together – the challenge is realising this in a way that genuinely works for clients, writes Ged Weston.
Brands that have embraced the fast-paced world of digital technology and social media are “falling victim to short-termism”, the chairman of Karmarama has said – and it could set them up to fail in the long run.
Simon Daglish, the group commercial director of ITV, has said that ad fraud and poor quality audience data is holding TV back from being traded programmatically in the same way video-on-demand content is.
When it comes to content, quality over quantity is still the golden rule, writes Jaywing’s Brian Taylor. However, if brands really want to stand out they need to offer content that also increases participation…
The 2014 Automated Trading Debate asked if all media will, in time, be traded programmatically – here, Primesight’s Mungo Knott examines the challenges and opportunities it poses for out of home.
In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.
InSkin Media’s Evan Russell says there is a very fine line between people thinking a brand is clever online – and just plain annoying. So what should brands do to get it right?