Brands that have embraced the fast-paced world of digital technology and social media are “falling victim to short-termism”, the chairman of Karmarama has said – and it could set them up to fail in the long run.
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Simon Daglish, the group commercial director of ITV, has said that ad fraud and poor quality audience data is holding TV back from being traded programmatically in the same way video-on-demand content is.
When it comes to content, quality over quantity is still the golden rule, writes Jaywing’s Brian Taylor. However, if brands really want to stand out they need to offer content that also increases participation…
The 2014 Automated Trading Debate asked if all media will, in time, be traded programmatically – here, Primesight’s Mungo Knott examines the challenges and opportunities it poses for out of home.
In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.
InSkin Media’s Evan Russell says there is a very fine line between people thinking a brand is clever online – and just plain annoying. So what should brands do to get it right?
Join Karmarama’s Jon Wilkins and Johnston Press’ Ashley Highfield – alongside start-ups, industry experts, and thought leaders – at MediaTel’s flagship event on 3 November.
After the publication of the latest UK adspend forecasts this week, Suzy Young, data and journals director, Warc, examines the health of regional newsbrands.
Adobe and Nielsen have announced a new partnership that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.
As the categories open for nominations, Newsline spoke with chairman of the judges, Richard Marks, to find out what the awards are all about, how to enter and what the judges will be looking out for.