Manning Gottlieb OMD’s head of insight, Alison Tsang shares her thoughts on their groundbreaking new study, Our Ethnic Youth – Redefining Gen Y.
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Romain Greze, managing director, Limited Space Media, looks at how advertisers can use digital media to enhance the shopping centre space and target consumers effectively.
As Rajar releases the year’s third quarter radio results – revealing what we listen to and how we tune in – Carat’s Michael Williamson shares his key take-outs.
The UK’s online universe took another fall in September, according to data recently released by online measurement company Nielsen.
As Rajar publishes its third quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
Today Rajar announced that 89% of the adult UK population (15+) tuned in to their selected radio stations each week in the third quarter of 2014.
Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.
The publisher has created two new senior roles in a bid to strengthen its digital proposition.
Following the announcement that the NPA is to serve notice on the NRS, the UK’s newspaper publishers have announced that they aim to introduce a new system of measurement across multiple platforms from early 2016.
Soeder, who joins iProspect from Greenlight, will be responsible for the company’s natural search team, and is the latest in a series of hires which iProspect hopes will “carve its place as the digital media agency of the future.”
